Jaarbeurs - de duurzame grote evenementenlocatie en organisator in Utrecht

Welcome to Royal Jaarbeurs

The heart of the Netherlands

Conveniently located within walking distance of Utrecht Central Station and only 30 minutes from Schiphol Airport.

Sustainable and innovative

We believe that there has to be a place where people can truly meet each other. Meet each other to grow.

More than a century of expertise

Established to promote trade and industry and to stimulate prosperity, this ideal still forms our foundation.

Personalised service

We help you achieve your goals and provide personalized professional service.

Welcome to Royal Jaarbeurs

For over 100 years, Royal Jaarbeurs organises and facilitates trade fairs, conferences, events and other meetings. Live and online.

We believe there should be a place where you can really meet each other. To connect and to grow.
At Jaarbeurs, we offer and create the space to accelerate growth: as people, as an organisation and as an industry.
In a sustainable, friendly and innovative way. Live and online. In the centre of the country, in the heart of the city of Utrecht, with you as our main focus.

Find the perfect venue for your event

Practical information

Jaarbeurs is conveniently located in the centre of The Netherlands, only 30 minutes from Schiphol Airport, and is easily accessible by public transport or by car. Jaarbeurs is located within walking distance from Utrecht Central Station and offers ample parking. We hope to see you soon.

Plan your journey to Jaarbeurs 

More than just a venue

Why should you organize your event at Jaarbeurs?

Royal Jaarbeurs in Utrecht is much more than just a venue. With our years of experience and expertise, we can anticipate and respond to your wishes and needs for any type of event. We are your partners and think along about the layout and execution and offer everything you need: delicious catering and restaurants, good technology and a personal account manager. Organising events is in our DNA!

We were awarded by the public as the Congress Venue of the Year 2022, a wonderful recognition from our customers and visitors! For us, a business event is only successful when the organiser and all visitors are satisfied. How can we help you?

Beatrix theater

News

Future Forum 2025
News

Prominent international patient care conference comes to Utrecht for first time

Utrecht (NL), 11 June 2024: The International Forum on Quality and Safety in Healthcare, which attracts 3,000 visitors annually, will be coming to Utrecht for the first time in 2025. Participants from around the world will gather at Royal Jaarbeurs to share knowledge and inspiration on patient care improvement initiatives. Taking place from May 21 to 23, this is one of the largest conferences for healthcare and care professionals dedicated to improving patient care. Securing this prestigious event is the first result of a targeted acquisition strategy by the Utrecht Convention Alliance as the city and region demonstrates its commitment to attracting leading international conferences.
Future
News

Future Facade: new European trade event for the facade industry at Royal Jaarbeurs

Royal Jaarbeurs has announced a new biennial trade event in spring 2025 for the European facade industry: Future Facade. The quest to achieve a circular facade industry requires international knowledge sharing and cooperation. Complementing an existing portfolio of trade fairs in the building sector that includes BouwBeurs, VSK and DigiBouw, Royal Jaarbeurs is launching this new event in partnership with the European Facade Network (EFN), TU Delft and TU Darmstadt. Future Facade will bridge the gap between knowledge and practice, with themes such as digitalisation, industrialisation and circularity taking centre stage. TU Delft, TU Darmstadt and EFN will also organise an international conference on the topic of circularity in the facade industry to run simultaneously with the trade fair. Future Facade will take place on Wednesday 7 and Thursday 8 May 2025 in Royal Jaarbeurs.
Utrecht zet vol in op aantrekken van internationale topcongressen
News

Utrecht fully committed to attracting leading international congresses

Putting Utrecht on the map as the city and region to organise leading international conferences and trade shows. This is the goal of the Utrecht Congress Alliance of public and private partners. It will focus on attracting events which fit the positioning of the city as ‘Utrecht, Heart of Health’, and are in line with the regional themes of Life Sciences & Health, New Digital Society and Smart Sustainability. This will be the foundation of a targeted acquisition strategy over the coming years.
Sustainability pledge Jaarbeurs VSK
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Royal Jaarbeurs introduces Sustainability Pledge

Utrecht, 9 February 2024 - Royal Jaarbeurs is taking an ambitious step towards becoming Europe's most sustainable event organiser and facilitator by 2030. An ambition that can only be realised if forces are combined. This is why Jaarbeurs is introducing the Sustainability Pledge. By signing this Pledge, Jaarbeurs and its exhibitors promise to take their responsibility and make every effort to organise trade fairs as sustainably as possible. Today, the first exhibitors signed the Pledge during the biennial trade fair VSK 2024. Jaarbeurs is launching trade fairs in the construction and installation sector with the ambition of a circular BouwBeurs in 2027 and a circular VSK in 2028.
Beste Congreslocatie 2023
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Royal Dutch Jaarbeurs wins gold award for Best Congress Venue for second time in a row

Utrecht, 5 February 2024 - Royal Jaarbeurs today won the national gold award for 'Best Congress Venue of the Year 2023' for the second time in a row. Initiator of the award is the trade magazine for business event venues MEETINGS. Herman Mantel, CCO Jaarbeurs: "I am extremely proud and honoured to receive the award for Best Congress Venue again. This award inspires us to keep striving for innovation, top quality service and sustainability. Thank you to everyone who contributes every day to the success of our conference venue."
Update VNU exhibitions Asia Ltd in China
News

Royal Jaarbeurs sells its share in VNU Exhibitions Asia Ltd in China to Advent International

Utrecht, 1 February 2024 –Royal Jaarbeurs operates outside of Europe in countries as diverse as Thailand, Vietnam, Indonesia, the UAE and Rwanda with renowned international events such as VIV, ILDEX and HORTI AGRI NEXT. The company has until now also been active in China via its shares in VNU Exhibitions Asia Ltd (VNU EA). Now, following a strategic reorientation, Jaarbeurs has sold its 70% share in VNU EA in China to Advent International, a major player in the global private equity sector, on 1 February. Royal Jaarbeurs will continue to develop, organise and facilitate national and international events from Utrecht and via VNU Exhibitions Asia Pacific in Bangkok.