Business Cases

Want to know how we organise succesful events? Read our business cases

Jaarbeurs is all about beautiful encounters, successful deals, clever ideas and happy people. All this happens more than 2.5 million times a year, in an environment with infinite possibilities.

It happened at Jaarbeurs

The Digital Dutch bij Jaarbeurs Utrecht
Case

KPN connects with its clients during The Digital Dutch

It was such an amazing day! On 11 April it was time for the fourth edition of The Digital Dutch: the business event on digital innovation. All who took part were extremely impressed by all the digital tours de force demonstrated by KPN and its partners at the event. We spoke to Alle Welling, product owner at KPN, about this spectacular event.
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Mud Masters bij Jaarbeurs Utrecht
Case

Mud Master Indoor: A jungle gym for adults at Jaarbeurs

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Busines Case A State Of Trance 2019
Case

How to grow your event from 4,000 to 35,000 visitors | A State Of Trance 2019

In February, tens of thousands of fans got together to share their love of trance music in Jaarbeurs. As in previous years, Armin van Buuren’s annual “party” was once again a big success. More than 35,000 visitors from 100 different countries went wild to the beat of their favourite music. The organisers are here to tell us how to successfully realise an event of this scale every year and how to keep up with your event's growth.
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Dutch Comic Con 2019 bij Jaarbeurs Utrecht
Case

Heroes Dutch Comic Con successful at Jaarbeurs

The Jaarbeurs is a popular choice for large crowd-pullers that attract no less than 40,000 visitors.
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