Event cases

Last year, Royal Jaarbeurs had the honour of being the official start location of the first stage of the team time trial during La Vuelta Holanda 2022. We were proud to host such a fantastic event and all the more so because, like us, La Vuelta Holanda attaches great importance to being eco-friendly...

Adventure games, role playing, real-time strategy, board games, racing... And all at a single location. It was everything many a gamer had been waiting for. GameForce has been the event for the gaming industry in Belgium for years and now the biggest game fair in the Benelux was coming to the...

‘Go big, or go home’ is what KPN must have thought. The previous edition of The Digital Dutch was sensational, and will be entered in the annals as an unprecedentedly spectacular event. This year, the organisation went one step further. Alle Welling, event organiser and trade manager at KPN: “We have set the bar for next year very high indeed.”

Leonie van Helten and Christa van den Hurk, event coordinator and portfolio manager, had never imagined that the COVID-19 measures would also make their jobs more interesting and meaningful. With about 160 live events, masterclasses and conferences a year, the switch to digital events was quite a mean feat for their employer Bohn Stafleu van Loghum. “In the beginning, it seemed impossible to run everything digitally, but now we can almost do it with our eyes closed.”

It was such an amazing day! On 11 April it was time for the fourth edition of The Digital Dutch: the business event on digital innovation. All who took part were extremely impressed by all the digital tours de force demonstrated by KPN and its partners at the event. We spoke to Alle Welling, product owner at KPN, about this spectacular event.

In February, tens of thousands of fans got together to share their love of trance music in Jaarbeurs. As in previous years, Armin van Buuren’s annual “party” was once again a big success. More than 35,000 visitors from 100 different countries went wild to the beat of their favourite music. The organisers are here to tell us how to successfully realise an event of this scale every year and how to keep up with your event's growth.

The Jaarbeurs is a popular choice for large crowd-pullers that attract no less than 40,000 visitors.