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Putting Utrecht on the map as the city and region to organise leading international conferences and trade shows. This is the goal of the Utrecht Congress Alliance of public and private partners. It will focus on attracting events which fit the positioning of the city as ‘Utrecht, Heart of Health’, and are in line with the regional themes of Life Sciences & Health, New Digital Society and Smart Sustainability. This will be the foundation of a targeted acquisition strategy over the coming years.

Utrecht, 9 February 2024 - Royal Jaarbeurs is taking an ambitious step towards becoming Europe's most sustainable event organiser and facilitator by 2030. An ambition that can only be realised if forces are combined. This is why Jaarbeurs is introducing the Sustainability Pledge. By signing this Pledge, Jaarbeurs and its exhibitors promise to take their responsibility and make every effort to organise trade fairs as sustainably as possible. Today, the first exhibitors signed the Pledge during the biennial trade fair VSK 2024. Jaarbeurs is launching trade fairs in the construction and installation sector with the ambition of a circular BouwBeurs in 2027 and a circular VSK in 2028.